The Birthplace of Country Music Announces a Strategic Partnership Deal with AirPlay Direct and Collective Evolution

The Birthplace of Country Music Announces New Strategic Partnership


Bristol, VA/Tenn. (January 12, 2016) – The Birthplace of Country Music (BCM) is pleased to announce a strategic partnership with AirPlay Direct, a web-based artist marketing, promotion, education, and advocacy platform that delivers premium digital services, and Collective Evolution, an entertainment and media consulting firm.

“Over the past several years, the Birthplace of Country Music has grown tremendously with the opening of the Birthplace of Country Music Museum, celebrating 15-years of Bristol Rhythm & Roots Reunion music festival, and launching Radio Bristol, a collection of three radio stations, this past fall,” said Leah Ross, Executive Director of BCM.  “This partnership with AirPlay Direct and Collective Evolution is exciting as it will allow BCM to work with industry experts at AirPlay Direct to build an innovative strategy to help establish and sustain Radio Bristol, as well as expand our reach into more national markets.”

The strategic partnership will focus on business strategy and brand development, as well as creation of new marketing and programming initiatives.

“This is a very exciting time in the entertainment industry,” said Robert Weingartz, Chairman of AirPlay Direct / Collective Evolution.   “The Birthplace of Country Music is a wonderful, historic musical brand, they have a ‘super-talented’ executive team, and their musical and historical assets are world-class.  I look forward with great anticipation to announcing the special projects and programs we are currently developing together for launch in 2016.”

The Strategic Partnership was signed at Eddy Arnold’s Office at Plowboy Records in December.


 Eddy Arnold’s Office @ Plowboy Records   
Robert & Lynda Weingartz, AirPlay Direct, R. Shannon Pollard, President – Plowboy Records, & Leah Ross – Birthplace of Country Music

“This new Strategic Partnership Agreement was inked in the historic Brentwood, Tennessee office of the legendary Mr. Eddy Arnold, on the very same conference table he signed all of his professional agreements,” said Lynda Weingartz, CEO of AirPlay Direct.  “The sense of history and relevance in this office was inspiring and most exciting.”

For more information about AirPlay Direct visit or contact Lynda Weingartz at, and for more information about the Birthplace of Country Music visit

About AirPlay Direct
AirPlay Direct is a global, web-based artist marketing, promotion, distribution and education platform / eco-system that allows artists, record labels and music publishers to securely deliver “broadcast-quality” music and Digital Press Kits / DPKs to radio stations and music industry professionals worldwide.  AirPlay Direct’s system allows, radio programmers and film / TV music supervisors globally to receive and also ‘discover’ new music, create music calls, browse top downloaded artists and immediately download music and related artist information.  AirPlay Direct also provides their artist / label members genre-based APD Global Radio Indicator Charts, which track the download activity that their members’ music receives from our worldwide radio panel.  AirPlay Direct has a national and international reach of 10,000+ radio stations and programmers in 90+ countries.

About Collective Evolution
Collective Evolution is a boutique, high-end entertainment and media consulting firm.  Our clients include recording artists, record labels, record producers, management companies and radio promotion / PR firms.  Collective Evolution offers creative consultative services and customized business solutions to our clients based upon their specific needs and goals.

About the Birthplace of Country Music
The Birthplace of Country Music (BCM) was established to preserve and promote the rich music heritage of our region. Through the Birthplace of Country Music Museum and its mission, the Bristol Rhythm & Roots Reunion music festival, Radio Bristol, and a multitude of community and educational outreach programs, BCM’s vision is to promote Bristol, Tennessee-Virginia as the Birthplace of Country Music. For more information about the Birthplace of Country Music visit or call 423-573-1927.


≪ Back to all news items


museum Bristol rhythm & roots Reunion Radio

MUSEUM: 101 Country Music Way
Bristol, VA 24201
(423) 573-1927

BUSINESS OFFICE: 416 State Street, Suite A
Bristol, TN 37620
(423) 573-1927