Birthplace of Country Music Alliance Unveils Conceptual Plan for Cultural Heritage Center

       The new facility will include temporary and permanent exhibits that trace the history, cultural influences, and development of country music through a sequence of audio-visual experiences which will allow visitors the opportunity to listen to the melodies and encounter the rich musical tradition first hand. The facility will also include space for educational initiatives through educational programming for all ages, live musical performances, lecture and film series, and other outreach activities.

      The renovated structure will provide BCMA with a permanent facility to house its operations in furtherance of the organizations mission, To tell the story of the musical and cultural heritage of the region, its role in the birth and development of country music, and its influence on music around the world.

The new Cultural Heritage Center will attract over 75,000 annual visitors with an economic impact of over $43,232,806 over five years. Officials estimate the total cost of the project at $9,504,000; including for $1,463,000 design, $4,100,000 for construction, and for $3,941,000 exhibits. 

According to a recent economic impact study produced by the University of Virginias Weldon Cooper Center, over a five year period, the new Birthplace of Country Music Cultural Heritage Center will, at a minimum, have an economic impact of over $43,232,806 to the region and generate $1,041,253 in direct tax revenue that will flow into local and state  coffers.